Tip 32: Business Owners Must Take Advantage of New Technologies!


Are You Taking Advantage of the Latest Technologies?

Taking advantage of new technologies is essential for business health. When prospective buyers check out your operations strategy, they look for utilization of technologies that simplify everyday processes.

There are an overwhelming number of technologies available in today’s world. Instead of trying to use the most advanced strategies for everything and adopting every technology possible, it’s a good idea to implement a few methods that enhance daily functions.

The following tips will help you determine where you can update your business.

Consider Available Software You Can Use to Streamline Everyday Processes

  1. Time Tracking Software: Consider how much time you are wasting and mistakes you are making tracking time with an outdated method. There are ample time management tools available that can make it simple and intuitive for your employees to keep track of their time. This will help you to see which projects are taking the most time for your employees to complete.
  1. Appointment Scheduling Software: Scheduling appointments for clients in person or over the phone can lead to mistakes and headaches for employees and clients alike! Using online scheduling tools can make it easy for your customers to schedule appointments with little effort and without the risk of making errors.
  1. Customer Relationship Management (CRM) Software: This type of software provides an easy an efficient way to manage customer information and leads. In addition to storing the contact information for potential clients, some CRM software can automate repetitive tasks such as sending marketing materials to customers.
  1. Additional Affordable Tools: Software can come with a hefty price tag, but millions of free options exist. Take some time to research ways to replace expensive software with open source options, and you may find a product that serves the same function at a significantly reduced price.

Consider Using New Technologies to Your Advantage for Marketing Purposes

  1. Send out Regular Email Newsletters: You have a customer list, but are you even using it to your advantage? Set up an email campaign on a program like MailChimp or Constant Contact. Keep customers alerted of the latest company news while you continue to grow your email list.
  2. Get Active on Social Media: Your customers are using social media, so maintaining an active presence on all platforms is crucial. Logging in as little as once a week can go a long way to develop your brand and open communication with your client base.
  3. Build a Responsive Website: A responsive website loads well on any device. Your site is usually your first chance to make an impact, so you don’t want a potential lead to have a lesser impression because they landed on your page using their smart phone instead of a computer, or uses a Mac instead of a PC.

Using Technology for Internal Communication

  1. Create an Online Filing System: There are several services available on the web that can create a location for your employees to communicate about ongoing projects. They can post updates about their progress and ask questions as well as upload relevant documents and files. The result is a convenient strategy for communication and organization among your employees.
  1. Use a Method for Instantaneous Contact: Online filing systems are good for more in-depth conversations, but it’s also a good idea to have a more instantaneous communication strategy in place to drop quick lines among your employees.

Choosing a few advanced strategies for business operations will communicate to prospective buyers that your business is up-to-date and able to keep up with the changing world. This will make your company look modern and result in an easier time attracting a new owner.