Tip #63: Selling Price Must Be Justified & Competitive!

Tip 63 - Justifiable Price

Selling Price Must Be Justified & Competitive!

Business owners oftentimes want more money for their companies than buyers are willing to pay.  Owners must realize that there are many factors that make a business sellable, but cash flow is still the most critical issue. They must understand the elements of cash flow and how it affects the price.

It can be very helpful to work with a business broker or mergers & acquisitions advisor to begin the planning process to be able to put the business on the market for top dollar when the time comes to sell.