Tip #168: Why It’s So Important To Have A Marketing Plan In Place

A group of entrepenuers are gathered around a phone discussing their business, unwisely saying they'll let the customer come up with the marketing plan. When buyers look at a business, they want to know that it is positioned for growth.  Too many times, business owners have given up and let the revenues slide.  If the business isn’t growing and doesn’t have positive cash flow, buyers will be concerned about buying the business and making their monthly payments to the seller or a lender.  As part of an exit plan, business owners should put a marketing plan in place to show growth potential to get top dollar for the business.