The hard truth is, many businesses will sell at a low price or not sell at all. Why? Because those business owners don’t understand how to create value and minimize risk for a new owner. Or they don’t understand how a business is sold. Business owners need to learn how buyers will view their business – their financials, location, key employees, equipment, technology and many other critical items. And they need to recognize how the market will react to the price of their business. Contacting a professional and creating a plan will greatly enhance the value and ease of selling a business.