Marketability of a business these days can be a big question. Is the business still relevant and profitable? Does it have appeal and potential for future growth and cash flow? Business owners need to take a hard look at their business to understand what makes it marketable and determine what steps to take. They need to create a plan — which may take months or even years. It is recommended to contact an advisor, such as an exit planner or business broker to help them create that plan.