It can be very discouraging when a buyer suddenly “disappears” from continuing the purchase of a business. It happens all the time, and in many cases the seller never really finds out why. The buyer could have a legitimate reason or have just gotten cold feet. But also, the buyer may have received outside advice or believes that the business is not strong enough to overcome any uncertainties in the market or support servicing the debt. A business owner must do a good job preparing the business for the success of a future owner and must have a realistic price so a buyer will complete the transaction.